Bare Escentuals News

Leslie Blodgett of Bare Escentuals

In an effort to enter new markets, Japanese cosmetics giant Shiseido will purchase Bare Escentuals for $1.7 billion.

The deal is mutually beneficial to both parties. Shiseido gets to revamp its image in North America and BE gets to enter the Japan market with the backing of a company with much greater resources.

According to the parties involved, BE will continue to operate as a separate division of Shiseido under the continued guidance of popular CEO Leslie Blodgett.

Read the details at Reuters

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